With the help of top British designers we have reinvented the traditional mechanical watch using innovative design and state of the art materials. By cutting out the middleman, we can offer a premium timepiece at a price that you won’t find anywhere else.

We’re launching X watch on kickstarter. Enter your email above to grab an exclusive discount and be the first get your hands on one before anyone else.

Say goodbye to faulty batteries and annoying trips to the shop. The X watch uses a premium wind-up mechanism that once fully wound will last 36 hours.

Shaped by master craftsmen, every Weird Ape watch is ergonomically designed using 316L stainless steel, giving industrial-grade strength and durability without sacrificing style.

Using hand-crafted Italian leather, Surgical stainless steel, and premium silicon, every one of our straps is designed to fit like a glove and feel great on the wrist.

Who you buy from can be just as important as what you buy.

Britain has a long history for designing great watches. It’s reputation for world-class quality is a cornerstone of the culture. With the open-face dial, the X watch showcases the attention to detail and craftsmanship that goes into every one of our timepieces.

To ensure the quality of the X Watch, we spent 12 months collaborating with expert British designers and world-leading manufacturers who specialise in producing luxury watches that retail for thousands of pounds. After developing multiple prototypes and rigorously testing our designs we created the X watch.

Isn’t everyone choosing the same brands these days? Whatever happened to being different? Individual? The right watch is still a way to say, this is me. I’m different.

The X watch is a unique, British-designed timepiece you won’t find anywhere else. We’ve taken a premium mechanical watch, something traditionally reserved for the upper echelons of society, and transformed it into something everyone can afford.