Who you buy from can be just as important as what you buy.
Britain has a long history for designing great watches. It’s reputation for world-class quality is a cornerstone of the culture. With the open-face dial, the X watch showcases the attention to detail and craftsmanship that goes into every one of our timepieces.
To ensure the quality of the X Watch, we spent 12 months collaborating with expert British designers and world-leading manufacturers who specialise in producing luxury watches that retail for thousands of pounds. After developing multiple prototypes and rigorously testing our designs we created the X watch.