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The Finest Mechanical Watch You’ll Ever Wear, For $129

With the help of top British designers we have reinvented the traditional mechanical watch.

By using ergonomic design and innovative manufacturing techniques we can offer a premium timepiece at a price that you won’t find anywhere else.

We’re launching the Ape-X watch on kickstarter. Enter your email above to grab a 50% discount. Be one of the lucky few to get your hands on the watch for $129, instead of the retail price of $260.

Uncompromising Quality Without The Price Tag
No batteries

No More Batteries:

A premium wind-up mechanism that once fully wound will last 36 hours.


Ergonomic Waterproof Design:

Industrial-grade stainless steel that’s stylish, durable and waterproof to 50 metres.

Fits like a glove

Fit’s Like A Glove:

Hand-crafted Italian leather, Surgical stainless steel, and premium silicone straps.

The Journey So Far...

Our first watch was a massive success, gaining us over 200000 fans.
This year we’re excited to bring you our latest model the Ape-X, but before we do, here’s how we made it.

A British Company

Who you buy from can be just as important as what you buy.

To ensure the quality of each Ape-X Watch, we spent 12 months collaborating with expert British designers and world-leading manufacturers who specialise in producing luxury watches that retail for thousands of pounds.

A Truly Unique Timepiece

The Ape-X watch is a unique, British-designed timepiece you won’t find anywhere else. The right watch is still a way to say, this is me. I’m different.