Easter Opening Times:
Due to delayed courier services and backlogs over Easter, any order from Thursday 18th April will not arrive until Tuesday 23rd onwards. We apologise for any inconveniece.
Get Your Launch Invite Before Midnight!

The Finest Mechanical Watch You’ll Ever Wear, For $129

With the help of top British designers we have reinvented the traditional mechanical watch.


By using ergonomic design and innovative manufacturing techniques we can offer a premium timepiece at a price that you won’t find anywhere else.

We’re launching the Ape-X watch on kickstarter. Enter your email above to grab a 50% discount. Be one of the lucky few to get your hands on the watch for $129, instead of the retail price of $260.

Uncompromising Quality Without The Price Tag
No batteries

No More Batteries:

A premium wind-up mechanism that once fully wound will last 36 hours.

Waterproof

Ergonomic Waterproof Design:

Industrial-grade stainless steel that’s stylish, durable and waterproof to 50 metres.

Fits like a glove

Fit’s Like A Glove:

Hand-crafted Italian leather, Surgical stainless steel, and premium silicone straps.

The Journey So Far...

Our first watch was a massive success, gaining us over 200000 fans.
This year we’re excited to bring you our latest model the Ape-X, but before we do, here’s how we made it.

A British Company

Who you buy from can be just as important as what you buy.

To ensure the quality of each Ape-X Watch, we spent 12 months collaborating with expert British designers and world-leading manufacturers who specialise in producing luxury watches that retail for thousands of pounds.

A Truly Unique Timepiece

The Ape-X watch is a unique, British-designed timepiece you won’t find anywhere else. The right watch is still a way to say, this is me. I’m different.